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Marketing Articles

Digital Marketing Annual Report

Digital Marketing Annual Report

What a year we have had here at HelenCope.com. We have worked with some fabulous clients on some exciting projects, including website builds & redesigns, branding, social media strategies Read the full article...
HTML Christmas email

HTML Christmas Email

‘Tis the season to be jolly, so why not show your customers how much you appreciate them by sending branded HTML Christmas Email Card? It can be hard to Read the full article…

2017 Marketing and PR Blunders

2017 Marketing and PR Blunders

From posting personal content onto a company Facebook Page or sharing a unexpected “selfie” on your business Snap Chat, many people are fired for publishing things online all the time. Read the full article…

Web Design And Web Development

Within 5 seconds of landing on your website you need to ask yourself these questions.. Can your visitors determine what your business is about? Is the layout clear and Read the full article…

Unsure What To Post On Your Business Facebook

Whether you’re setting up a brand new Facebook Page for your business, or you just want to make the most of your existing one, it’s probably a smart move. It Read the full article…

What is Email marketing and how does it work

What Is Email Marketing And How Does It Work?

Checking your emails is an integral part of the day for many businesses, so it’s easy to see why it has always been such a popular medium for marketers, Read the full article…

Instagram business account

Why Your Business Should Be On Instagram

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile Read the full article…

The Influence Social Media has in purchasing

The Influence Social Media has in purchasing

Social media started many years ago as a platform to catch up with friends, to engage in general chit chat and to see what your mums had for dinner Read the full article…

What influences a consumer in decision making

What drives consumers to choose a particular product over another?  This is a question which is often analysed by many in the marketing industry. It is said that the Read the full article…

Customer Retention in your Business

Did you know it costs 5x as much to obtain a new customer as it does to keep an existing one! A good rule in business is to retain Read the full article…

How to get more followers on social media

How to get more followers on social media

Hopefully by now you will have taken your first steps into the wonderful world of social media. However we’re often asked how to get more followers on social media Read the full article…

Great marketing books you should read

Check out these great marketing books to read

A lot of our customers often ask us about great marketing books we recommend. So if you too have been wondering which marketing books we love and authors we Read the full article…

Is Marketing important to Grow your Business & Profit

Is Marketing important to Grow your Business & Profit?

Hey, I’m Amy the latest member of the team, having just recently joined the marketing team I decided to demonstrate my knowledge with a series of blogs starting with Read the full article…

Diversity, more than a buzz word

Diversity, more than a buzz word

The business landscape will look dramatically different in coming decades. By embracing people’s differences, we can spark innovation, better understand and serve our customers and gain competitive advantage.   Read the full article…

Website vs Social Media

Website vs Social Media And Why You Need Both

I am often asked ‘Why do I need a website when I can use social media to promote my business for free? Building a website can be costly once Read the full article…

What is SEO - Search Engine Optimisation

What is SEO – Search Engine Optimisation?

Are you new to Search Engine Optimisation (SEO) or perhaps you’re an established search marketer looking to polish up on your knowledge? SEO can have an exceptional rate of Read the full article…

Outsource to a marketing expert

Why companies are choosing to outsource to marketing experts

Does your company have a dynamic marketing team? If not you should consider an outsourced marketing approach. When launching a business, it’s critical to do what you are good Read the full article…

How to Optimise Twitter for Business

Why every business should be adding Twitter to their marketing mix

When devising a social media strategy, you have your choice of social networks to choose from. With over 310 million monthly users, Twitter is undoubtedly a platform you should Read the full article…

Which Social Media Channel is right for your business?

Which Social Media Channel is right for your business?

Social media is incredible for business owners, but choosing the right social channel can be complicated. Do you need an Instagram profile? Should you get in on Snapchat and Read the full article…

Marketing Agency in Portsmouth, Hampshire

Looking for a Marketing Agency in Portsmouth?

There’s a new girl in town… Portsmouth based marketing professional Helen Cope opens for business. In 2012 Helen founded Portsmouth marketing agency Create Click. Since 2015 she has consulted Read the full article…

Google Adwords User Guide

Google Adwords User Guide for businesses

Is your website ranking well on Google for the keywords that matter? If not your competitors may have an advantage over you already. But, what happens, if your website Read the full article…

Create a winning content marketing strategy

How to create a winning content marketing strategy.

Having a documented content strategy was big news in 2016. That being said, I am surprised when I meet with a company and find they haven’t put pen to Read the full article…

4 Digital Marketing Trends That Will Drive Sales

4 Digital Marketing Trends That Will Drive Sales For Your Business

As a lover of all things digital I have been keeping a close eye on the digital marketing trends that are predicted to have the biggest impact in 2017. Read the full article…

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