Analytics – Are you measuring your online success?
Companies have so many analytical options at their disposal that they often default to just one tool. But an integrated marketing-analytics approach is the key to driving growth.
Social media, email, and websites are filled with numbers, metrics and actions that you can access, review and implement into your marketing plan. There are tons of ways to get analytics, and tons of ways to use them to improve your business results.
The key to using analytics is knowing the Key Performance Indicators (KPIs) you need, how to best track them, and then actually using your data to keep improving. You’ll generate a far more effective content marketing strategy, improve your SEO, and get more traffic on your blog.
Check out my articles below on methods for tracking your metrics, and how to use your analytics to get results.