Content Marketing – Content is king for marketing success
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.
To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough content, to get the desired engagement, and find interesting ways to innovate.
They’re not alone. Research shows that that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content.
There’s a distinct difference between B2B and B2C marketing, and each comes with its own unique challenges. Despite that, you can still benefit from these tips to get you out of that rut and starting to churn out some new and exciting content.
Here’s a selection of articles to teach you all you need to know to be a successful content creator: