SEO – Get found online with Search Engine Optimisation
SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterisation as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
This is unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behaviour.
Read through my SEO articles to learn a variety of techniques to make your website stand out form the crowd.