Logo & Campaign Design for a record store
As music consumption shifts toward streaming, purchasing physical music has gained new emotional and nostalgic value. In late 2023, I had the privilege of helping shape the brand identity of NVV, a record store looking to carve out a unique presence in a competitive market. The project involved creating a memorable logo that captured the essence of the store, as well as designing a comprehensive campaign that spanned billboards, editorial pieces, and digital platforms.