{"id":630,"date":"2026-06-05T12:40:48","date_gmt":"2026-06-05T12:40:48","guid":{"rendered":"https:\/\/helencope.com\/?p=630"},"modified":"2026-06-05T12:50:20","modified_gmt":"2026-06-05T12:50:20","slug":"ninety-nine","status":"publish","type":"post","link":"https:\/\/helencope.com\/?p=630","title":{"rendered":"Ninety Nine"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 data-start=\"165\" data-end=\"211\">Ninety Nine \u2014 Brand Identity &amp; Logo Design<\/h2>\n<p data-start=\"173\" data-end=\"351\">For Ninety Nine, a touring company transitioning from lighting services into broader production management, I developed a refreshed brand identity to reflect this shift in focus.<\/p>\n<p data-start=\"353\" data-end=\"672\">The project centred on designing a new logo system and supporting brand assets that communicate a more versatile, production-led direction. Alongside the logo design, I created a comprehensive brand guidelines document outlining colour palette, typography, and usage rules to ensure consistency across all applications.<\/p>\n<p data-start=\"674\" data-end=\"879\">To bring the identity into real-world use, the project also included the production and delivery of branded stickers, T-shirts, and business cards, helping establish a tangible and cohesive brand presence.<\/p>\n<p data-start=\"881\" data-end=\"1057\">The result is a flexible identity system that supports the company\u2019s evolution while providing a clear visual framework for use across digital, print, and touring environments.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/helencope.com\/wp-content\/uploads\/2026\/06\/Ninety-Nine-Branding-scaled.jpg\" width=\"1080\" alt=\"Branding Ninety Nine Touring\" class=\"wp-image-638 aligncenter size-full\" srcset=\"https:\/\/helencope.com\/wp-content\/uploads\/2026\/06\/Ninety-Nine-Branding-scaled.jpg 797w, https:\/\/helencope.com\/wp-content\/uploads\/2026\/06\/Ninety-Nine-Branding-480x1542.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ninety Nine \u2014 Brand Identity &amp; Logo Design For Ninety Nine, a touring company transitioning from lighting services into broader production management, I developed a refreshed brand identity to reflect this shift in focus. The project centred on designing a new logo system and supporting brand assets that communicate a more versatile, production-led direction. Alongside [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,5,3],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-apparel-design","category-logo-design","category-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ninety Nine - Helen Designs Hampshire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helencope.com\/?p=630\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ninety Nine - Helen Designs Hampshire\" \/>\n<meta property=\"og:description\" content=\"Ninety Nine \u2014 Brand Identity &amp; Logo Design For Ninety Nine, a touring company transitioning from lighting services into broader production management, I developed a refreshed brand identity to reflect this shift in focus. The project centred on designing a new logo system and supporting brand assets that communicate a more versatile, production-led direction. 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