Branding & Ecommerce Design
Branding & E-commerce design
An old and boring brand and onlline presence made TCA look out of tune with their professional forward thinking audience.
I see it happen a lot: a trend-setting brand stops evolving their branding and online presence, and soon appears old, out-of-touch and boring to their online audience.
Discovery
TCA came to me for help as their current branding was out of date and their website had become stale and was severely lacking the energy their team was looking for.
During my discovery with their team, I learned that TCA was planning to revamp the brand with entirely new marketing materials that all needed to align with the branding I was to create.
In addition, TCA wanted to add e-commerce functionality to their website – their old site was merely informational. By setting some clear goals for the updated site, I was confident that I could turn their new website it into a fun online booking solution.
Logo Re-Design
It was quickly decided that the logo new design would need to be an evolution of TCA’s current branding but offer some refreshment and add some trend., therefore eliminating the risk of losing recognisability and the audience they had won in their market.
After several rounds of concepts, the final chosen logo is a colourful mixture of feminine tones, which resonate with their female audience. I have evolved the three-ring circle concept used within their original logo to create a fresh modern corporate brand that will last for years.
E-Commerce Web Design & Build
After defining the target audience (24-40-year-old females), I got to work outlining a bold UX strategy that would engage and excite them. Since attention spans are short, Ie knew the website design and architecture needed to be simple to allow visitors to quickly find information and make purchases.
Creating an easy checkout process was also a priority. I didn’t want a checkout with too many steps or unnecessary required fields to dissuade visitors from purchasing. Social media integration was also important to make sure the site appeared fresh and relevant to their young visitors.
The use of large fonts contributed to a modern and fresh design. The site is fully responsive so that it would be just as fun and easy to use on a mobile phone as it was on a laptop. Built on the WordPress platform, enabling easy e-commerce management for the TCA team.
Test & Launch
Once I had fully built the site, I started vigorous testing. I tested everything in multiple browsers and across different devices to ensure usability across them all. I had to make sure everything worked like it had been built to, and that the e-commerce functionality worked flawlessly.
After loads of quality assurance, it was time to take the site live. Launch day is always an exciting day for me, and taking the new TCA site live was no exception. I was eager to unveil the new site to TCA’s candidates for them to use.
The Results
The updated site was a huge improvement to TCA’s online presence. All of the goals I set for the redesign were accomplished with the fresh design reflecting positively on the brand. Best of all, visitors no longer had to contend with a site that was flat, boring, or cookie cutter – they could now buy their beauty training courses on a site that was as professional as the training sold.