Branding, Web Design & SEO For A Interior Designer
A professional redesign of a well established Southsea based interior designer. Accompanied by a well-optimised cms website.
that appeals to both residential and commercial audiences.
Gloss is run by talented interior designer Lesley Taylor, who has a wide range of specialities that she brings to residential and commercial projects throughout the UK. Combining creative flair with superb project management, Gloss conceptualises and implements interior designs for a wide ranging portfolio of clients.
Gloss approached us with a challenge that is perfectly suited for the online environment. The interior design market is very competitive. In order to stand out, rise above the rest, gain further market share and win more design contracts, it is important to be recognised as an authority and to have a distinguishable voice.
For this reason, Gloss approached us with the challenge to redesign their logo and create an online solution that would give them additional exposure and promote them as the expert interior designer, creative force and thought leaders that they are.
Gloss’ original logo was dated and did not portray a professional aesthetic. It was decided that the pink was something they wanted to keep however they were open to exploring other styles.
The Gloss brand combines a pink circle with a sleek and modern typeface. The splash of colour within the logo represents the colourful styling Gloss is well known for. Both the brand mark and wordmark go hand in hand to keep an ultimate balance for user’s perception and brand recognition.
Web Design & Build
Our design team chose a clean and fresh design aesthetic in line with the new branding we had created. We use pink as an accent color of the site, and we sprinkled enticing, high-quality images from their portfolio and process to weave their story throughout the pages.
We coded the newly designed pages in HTML and CSS and integrated everything with the most recent version of WordPress.
Test & Launch
Thoroughly testing the site was something that our web team took very seriously. They double checked every page and feature on the site to make sure everything performed like it should. They also carefully checked everything on a variety of browsers and mobile devices to ensure a uniform experience across devices.
When it was confirmed that everything was good to go, we launched the new site and let the Gloss enquiries roll in!
Thanks to the effort of everyone involved, we were able to take Gloss’ outdated, cluttered, confusing website (stuffed full of content) and turn it into a cohesive experience that tells their story beautifully. The site is now neatly designed, easy to navigate, and provides a delightful experience for both residential and commercial customers.
“I worked with Helen for a client, and also I introduce her confidently to clients of mine who need reliable and knowledgeable support. She gets things done and has enormous knowledge of business marketing requirements and adapts to the marketplace demands all the time. I haven’t come across anyone else locally with her drive and professionalism in this field. She’s also affable and fun to work with. Can’t recommend her highly enough!”
Lesley Taylor / Owner – Gloss
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