Launching An Indian Restaurant To Digital Success
Branding, Web & Social Media
Kadirs Indian Street Kitchen needed help
launching his new takeaway and restaurant.
Kadir’s Indian Street Food is a not your typical Indian Restaurant. Based in the heart of Southsea, the food at Kadir’s is simple yet remarkable. Made from high-quality ingredients, cooked earnestly and offered in a considered and regularly changing menu that spans Indian street food, cross-regional curries and tandoori specialities.
In a highly competitive market, Kadir really needed a definitive voice, a unique brand with plenty of thought behind it. The styling of the new branding would be modern and minimal but still convey the traditional approach to dining that the restaurant offered.
As we would expect from an Indian restaurant in Portsmouth, the aim was to create a strong brand that could be carried through lots of uses. The new logo would form the basis for big signage out front, be carried into the interior in menus and also form the basis of the online presence in social media and a new website. All this had to be achieved within a tight timeframe, enabling external contractors to create the new signage and then synchronise the launch of the rebranding which was due to take place on a tight deadline.
To begin this project and refine the brief, we collaborated with the client to carry out in-depth competitor analysis. Our analysis revealed that a modern serif font would be the way to go. We created the initial series of concepts which were remarkably similar in style for the first stage. These were all based on subtly different serif fonts that would look fairly similar to the untrained eye, yet have resulted in noticeably different effects. Our research had also found that left aligned layouts worked well for restaurants, we were happy with our experimentations in this style which gave us good grounds to take it forwards.
Once we’d finalised the colour scheme for the logo we were able to quickly create the final design files and also create the additional designs that we’d included in this design package. This meant we could get the appropriate vector files to the client, to initiate the manufacture of the main sign while we created other designs, for social media and business cards. We quickly started working on business cards, restaurant and takeaway menus and loyalty cards to ensure Kadir’s was ready for their grand opening.
CMS Web Design & Build
With branding in place, we utilised the colour scheme and typography to create a striking, image-rich layout for a fantastic looking site which is sure to get anyone in the mood for fine dining.
The website is fully responsive, with a clean, rich interface that would allow a user to navigate the site freely and with ease, from viewing menu options, to making a booking online.
We created a visually engaging Our Story page, where charismatic owner Kadir could share his vast experience and expertise. As well as including important information about their great produce and ever-expanding menu.
While we were busy building the website we started building a brand tone of voice and visual identity across key social media channels for new Portsmouth-based restaurant Kadirs, which opened its doors at the end of 2017.
We initially set up and grew the key social channels for the restaurant and developed a strong tone of voice that appealed to young professionals living in Portsmouth. By offering deals, promotions and giveaways we quickly built up a loyal social following that were quick to engage and share there experiences while dining at Kadirs.
“The launch of the Kadirs was a complex process of both internal and external communications and required a structured, planned and well-executed strategy to ensure that we gained buy-in from customers, staff and the market in general, whilst also quickly developing brand perceptions with new audiences and generating enquiries. Cope Marketing quickly gained an in-depth understanding of our business and market and developed a launch and marketing strategy that has had a significant impact on our business.
Cope Marketing has provided support for our business, managing activity effectively and cost-efficiently, whilst also delivering the brand recognition and enquiries required to grow our business. The launch has been a great success and continued marketing efforts are having a positive impact on the growth of the business.”
Kadir / Owner – Kadirs Indian Street Kitchen
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