Emails people actually open

Email is still the highest-return channel most small businesses have — and the most neglected. These three projects show the range: an illustrated onboarding sequence for a SaaS product, promotional campaigns for an online shop, and a regular newsletter for a community organisation.

Each one was designed to be read on a phone, in a hurry, by someone who didn’t ask for it. That’s the brief for every email.

If yours aren’t performing, see how I set up and run email marketing.