Branding, Packaging, and App Design for Liverpool-Based CCTV Company
I developed a logo design, incorporating a custom vector illustration that was used to create a cohesive pattern applied across all marketing assets. This pattern was further integrated into the packaging design for their latest product launch, with net designs created in Adobe Illustrator. Additionally, I designed a user-friendly app interface to complement the company’s services, ensuring a consistent brand experience both online and offline.
One identity across product, packaging and screen
Security products are bought on trust, and trust is largely communicated by whether the brand looks coherent from the website to the box to the app on the customer’s phone. This project covered branding, packaging and the app interface together, so the company reads as one business at every stage rather than three teams working from the same logo file.
Brand, packaging and interface in one pass is how I usually work — see graphic design and web design for the two halves of it.