What is SEO - Search Engine Optimisation? | SEO Hampshire

Are you new to Search Engine Optimisation (SEO) or perhaps you’re an established search marketer looking to polish up on your knowledge? SEO can have an exceptional rate of return compared to other types of marketing and promotion. SEO Hampshire has written this article to provide you with all the information to get you on the road to professional quality Search Engine Optimisation, or SEO.

What is Search Engine Optimisation?

SEO focuses on growing your website’s visibility in organic (non-paid) search engine results. With good SEO your website can improve rankings, drive traffic, and increase awareness. SEO isn’t simple and there are many aspects to consider, from the words on your page to the way other sites link to you on the web. Is your current website structured in a way that search engines understand? This should be your first step when creating a SEO campaign.

This blog describes all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website. SEO will make your site friendly to search engines, build links and market the unique value of your site. If you are confused about this or anything I have said so far, don’t worry, I am here to help!

Why does my website need SEO?

The majority of your web traffic is driven by the major search engines including Google, Bing, and Yahoo!

Social media and other types of traffic can generate visits to your website. However, search engines are the primary method of navigation for most internet users.

Search engines are great as they provide targeted traffic. If search engines cannot find your website, you’re missing out on a valuable opportunity to drive traffic.

Why search engines need SEO

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web and return better results to users.

Search engines make content available, and also help boost rankings. This ensures that your website content is placed where searchers will find it. Over the last 5 years the internet has become increasingly competitive. Therefore, companies who are running a SEO campaign will have a considerable advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can grasp the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including articles like this one.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you.
Having said that, it is important to have a firm grasp of the core concepts. I hope this has helped.

SEO Hampshire

If you would like to discuss how I could enhance and bring value to your SEO marketing get in touch to find out how I can help. If you are a company in Portsmouth looking for SEO services in Hampshire, let’s meet up for a coffee and have a chat! Get in touch today. Or alternatively check out my SEO services here.

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