Marketing Strategy
A marketing strategy — and someone to actually run it.
Outsourced marketing for established Portsmouth and Hampshire businesses — one experienced marketer who builds your strategy, then runs your whole marketing operation, from Deep Dive to done.
The trouble with marketing for most Hampshire businesses
You've reached the point where marketing really matters — but you're stuck between bad options.
An agency means a monthly retainer, a team you'll rarely meet, and your work handed to a junior while an account manager relays your feedback. A full-time hire means £40,000-plus for one person who's usually brilliant at one thing and stretched across everything else. So it lands back on you: the unpaid marketing manager, juggling a web person here and a freelancer there, none of them talking to each other.
Meanwhile the agencies all promise the same thing — "full-service teams", "data-driven results", "integrated strategic solutions" — without ever making clear who actually does your work, or how it wins you business.
Established businesses in Portsmouth and Hampshire deserve a third option: serious, senior marketing, run by one person who gets to know your business properly — without the agency runaround or the cost of a department.
The approach
One experienced marketer, running your whole marketing
I'm that third option.
I deep-dive into your business, build the strategy, and then personally run your marketing — strategy and execution, from one person you actually deal with. Sixteen years across the entire marketing mix means you get senior expertise without hiring a whole team, and everything joined up because one person is holding all of it.
You get the thinking and the doing. Not a strategy document that gathers dust, and not a junior learning on your budget.
What's included
Everything a marketing department does — from one person
Because one person runs all of it, every part pulls in the same direction — which is exactly what makes marketing work.
Marketing strategy and planning
The plan that ties every channel to your business goals.
Social media
Content and campaigns that turn followers into customers.
Content marketing
Useful content that gets you found and builds trust.
Copywriting
Words that get read and win work, across your whole business.
Email marketing
Campaigns and automation that bring customers back.
Graphic design
Logo, brand, print and digital, led by marketing.
SEO
Getting you found on Google and AI search.
Website design
Sites that look right and actually convert.
Paid advertising
Google and social ads that spend your budget wisely.
The process
How I work — Deep Dive, Flight Plan, Full Throttle
| 1 |
Deep Dive |
I immerse myself in your business, your customers and your numbers, to find the real problem, not the assumed one. |
| 2 |
Flight Plan |
I build the strategy and channel mix, designed around your goals and budget, and built to reach the right people. |
| 3 |
Full Throttle |
I set up and run every part of it, personally, as your marketing operation. |
| 4 |
Handover (optional) |
When you're ready, I recruit, build and train your in-house team, so you're never dependent on me. That last step matters: my job is to grow your business, not to make you need me forever. |
Ways to work together
Delivery that fits your business
Not every business needs the same thing, so there are three straightforward ways to work with me:
Your outsourced marketing department
I run your whole marketing operation, month to month.
Standalone projects
A single channel, campaign or piece of work, done when you need it.
Strategy and consultancy
I build the plan and give you a clear roadmap your team can run with.
Pricing
Simple, transparent pricing
Marketing works two ways with me: as an ongoing monthly arrangement, or as a standalone service — whichever suits your business best.
Either way, it costs far less than a full-time hire, with none of the agency overheads. My day rate is published on the website, we size it to your budget and goals, and there are no long contracts or hidden fees — so you always know exactly what you're paying for.
a day — sized to your budget and goals
Why this beats an agency or a hire
Versus an agency: you deal with me, from strategy to execution — no juniors, no account managers, no runaround. And I publish my price.
Versus a hire: you get sixteen years across the entire marketing mix, not one person with one skillset — for a fraction of a salary.
Versus doing it yourself: you get your time back, and a marketing operation that’s actually joined up.
I'm based in Portsmouth and work with established businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond. Working with a local marketer means you get someone who understands your market, who you can sit down with in person, and who runs your marketing personally — not a distant agency queue or a faceless retainer.
Results
Real results, for real businesses
Sixteen years of senior, full-mix marketing — here’s what that delivers:
UAVAir |
Built the marketing function from scratch as Head of Marketing and grew annual revenue to £3.7m in three years, on a c.£250k budget. |
Drone-tech launch |
A product launch to a qualified database of 100 clients that delivered £350k profit in five months. |
Organic & paid |
An organic strategy that grew search visibility 300%, and paid campaigns that drove 35% of total company revenue. |
The Clinical Academy |
Strategy and delivery that lifted search rankings 250% and drove a 38% rise in course sales. |
Every sector |
From aerospace start-ups and B2B technology to charities, events and consumer brands — the same senior thinking, whatever the business. |
What you can expect
One point of contact. You work with me, from strategy to delivery — no account managers, no handovers.
Full ownership. Every plan, asset and account belongs to you.
Clear reporting. Straightforward updates on what your marketing is doing for the business.
Honest advice and transparent pricing. My day rate is on the website, and I'll always tell you the truth — even when it's not what you hoped to hear.
A way out, built in. When you're ready, I'll build and train your in-house team.
FAQs
Marketing strategy: your questions answered
What is a marketing strategy?
A marketing strategy is the plan that connects your business goals to the marketing that will actually get you there — who your customers are, what to say to them, which channels to use, and how you’ll measure it. Without one, marketing becomes a scattergun of random posts and one-off campaigns. With one, every pound and every hour pulls in the same direction.
What does a marketing consultant do?
A marketing consultant looks at your business objectively, works out what's holding your marketing back, and builds a clear plan to fix it. The good ones don't just hand over a strategy and leave — I build the plan and then run it, so you get the thinking and the doing from one experienced person.
What is outsourced marketing?
Outsourced marketing is handing your marketing to an experienced marketer outside your business, rather than building a full in-house team. You get senior, full-mix expertise and someone who runs it all — strategy, social, content, email, design and ads — for a fraction of the cost of hiring, and none of the agency runaround.
Should I hire a marketing agency, a marketing manager, or a consultant?
It depends where you are. An agency gives you a team, but often juniors and account managers, and you rarely deal with the person doing the work. A hire gives you one person, but usually one skillset, for £40,000-plus. An outsourced marketer like me gives you sixteen years across the whole mix, strategy and execution, and one point of contact — and when you're ready, I'll build and train your in-house team so you're never dependent on me.
How much does outsourced marketing cost?
Far less than a full-time hire, and with none of the agency overheads. It works two ways — an ongoing monthly arrangement or a standalone project — my day rate is published on the website, and we size it to your budget and goals. You'll always know exactly what you're paying for.
Let's get your marketing working
Book a free, no-obligation marketing review. In thirty minutes, I'll get to the bottom of what's really holding your marketing back, and tell you honestly where the biggest wins are — whether you work with me or not.