Email Marketing
Email marketing your customers actually open.
Email marketing for Portsmouth and Hampshire businesses — strategy, campaigns and automation that turn your list into loyal, paying customers, handled by one experienced marketer.
The trouble with email for most Hampshire businesses
You know email is one of the best ways to keep customers coming back. The trouble is finding the time to do it — and doing it in a way people actually want to receive.
So it usually goes one of two ways. Either the emails never get sent: a list sitting untouched, full of people who've forgotten who you are. Or they go out with no real plan — the odd blast when things are quiet — and open rates quietly slide.
Meanwhile the agencies talk about "well-oiled automation machines" and "omnichannel journeys", which sounds impressive but rarely explains what will actually land in your customers’ inboxes, or why they’ll open it.
Email doesn't need to be complicated. It needs a clear plan, messages worth reading, and someone who makes sure the right people in Portsmouth, Hampshire and beyond hear from you at the right time.
The approach
An email marketing strategy built around your customers
Good email marketing starts with a plan, not a send button.
Before anything goes out, I take time to understand your business, your customers and what you want email to do — bring people back, launch something, nurture new enquiries. From there I build a clear email marketing strategy: who we're emailing, what we're saying, and how it fits with the rest of your marketing.
The result is email with a purpose behind it — welcomed in the inbox, not deleted on sight.
What's included
A complete email marketing service
Whether you want a simple monthly newsletter or a full set of automated campaigns, it's built around what your business actually needs.
Email strategy and planning
Audience segmentation, a campaign plan and a content calendar aligned to your goals.
Campaign creation
Well-designed, mobile-friendly emails with copy that gets opened and acted on.
Automated sequences
Welcome journeys, lead nurture and win-back emails that work while you sleep.
List growth and lead capture
Lead magnets and sign-up forms that turn website visitors into subscribers.
Segmentation and personalisation
The right message to the right people, not one blast to everyone.
GDPR-compliant list management
Your list kept clean, consented and compliant.
Analytics and reporting
Clear reporting on open rates, clicks and the sales your emails drive.
Platform set-up and management
Mailchimp, and the other main email platforms, set up and run properly.
The process
How I work — a clear, proven process
| 1 |
Grow and clean your list |
I help you build a healthy, consented list and tidy up the one you have. |
| 2 |
Segment your audience |
I divide your list into the right groups, so every email feels relevant. |
| 3 |
Create compelling emails |
I write and design emails people want to open, in your voice. |
| 4 |
Automate and test |
I set up automated sequences and test what works to keep improving. |
| 5 |
Measure and improve |
I report clearly each month and refine the approach based on the results. |
Ways to work together
Delivery that fits your business
Not every business needs the same level of support, so there are three straightforward ways to work together:
Fully managed
I handle your email marketing from strategy through to sending, automation and reporting.
Done with you
I lead the strategy and the emails while your team stays closely involved.
Audit and consultancy
I review your email marketing and give you a clear plan to improve it.
Pricing
Simple, transparent pricing
Email marketing works two ways: as part of your monthly marketing, or as a standalone service — whichever suits your business best.
As a standalone service, it starts with a set-up in your first month — strategy, your platform and list sorted, and your first campaign. After that, ongoing management scales to how much you want sent. No long contracts and no hidden fees, and my day rate is published on the website, so you always know exactly what you're paying for.
a day — published on the website
Email that works with the rest of your marketing
Email works best when it's not run in isolation. A newsletter that ignores what's on your website, or a list that never grows from your social media, only does half a job.
I run yours as one part of a single plan. Your social media, your content and your website all feed your email list and each other — so every part works harder and your email marketing actually contributes to enquiries and sales.
I'm based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond. Working with someone local means your emails are written by someone who understands your market and your customers — and who you can actually sit down with — not a distant team sending the same template to everyone.
Results
Real results, for real businesses
Clear, measurable results for real clients:
UAVAir |
A direct email campaign to a qualified database of 100 clients that delivered £350k profit in five months. |
UAVAir — CRM & pipeline |
Introduced a CRM and an email-driven sales pipeline that saved £12k a year, plus a learning portal that lifted course pass rates 50%. |
SaaS & e-commerce brands |
Designed and wrote onboarding and promotional email campaigns that guide customers and drive action. |
Sixteen years |
Building email and direct campaigns for everything from B2B technology to charities and consumer brands. |
What you can expect
One point of contact. You work with me from strategy to send — no account managers, no handovers.
Full ownership. Your list, your account and every email belong to you.
Clear reporting. Straightforward monthly updates on opens, clicks and the sales your emails drive.
Honest advice and transparent pricing. My day rate is on the website, and I'll always tell you if email isn't your best next move.
FAQs
Email marketing: your questions answered
What is email marketing?
Email marketing is using email to build a relationship with your customers — sending useful, well-timed messages that keep you front of mind and encourage people to buy. It ranges from a monthly newsletter to an automated welcome sequence. Done well, it's one of the most cost-effective ways to turn interested people into loyal, paying customers.
What are the benefits of email marketing?
Email reaches people directly in their inbox, costs very little, and consistently delivers one of the best returns of any marketing — often around £40 back for every £1 spent. It builds loyalty, brings customers back, and, unlike social media, you own your list, so you're never at the mercy of an algorithm.
Why is email marketing important?
Because it's the one audience you actually own. Social platforms can change the rules overnight, but your email list is yours. It lets you speak directly to people who've already shown interest, at the right moment — which is why it remains one of the highest-returning things a small business can do.
Is email marketing still effective?
Very much so — arguably more than ever. Inboxes are busy, but people still buy from businesses they trust, and email is the most direct way to build that trust over time. The businesses that win treat it as a relationship, not a megaphone: useful, personal and well-timed, rather than constant sales blasts.
How much does email marketing cost?
It depends on how much you want handled — from setting up and sending a monthly newsletter to full automated sequences and ongoing management. It's one of the most affordable channels there is, my day rate is published on the website, and you'll get a clear quote up front, so there are no surprises.
Let's get your email working
Book a free, no-obligation email review. In thirty minutes, I'll look at your list and your emails, understand what you want them to achieve, and tell you honestly whether email is your best next step — and if it isn't, what is.