SK8 - Brand & Campaign Design
Full brand identity for a skate brand. Hand-drawn vectorised logo, illustrated apparel graphics, sticker pack sold online. Credibility within a culture-driven market isn't something you can manufacture with a font choice — it has to be designed in from the start.
A skate brand has to look right to people who can tell
Skate audiences spot a brand that has been designed at them rather than for them almost instantly, and once that happens no amount of media spend fixes it. The identity, artwork and campaign assets for SK8 were built from the culture outwards — hand-drawn where hand-drawn belonged, restrained where it needed to sell — and delivered as artwork the brand could keep applying to boards, garments and social without losing the thread.
Getting the tone right before the design starts is a strategy job, not a taste one. The execution then sits across graphic design and social media.
