Logo & Campaign Design for a Marketing Company
I developed a custom logo and designed a dynamic marketing campaign for a Bristol-based marketing company looking to attract new talent. Using Adobe After Effects, I utilised motion graphics to boost visibility and engagement. The campaign is complemented by a vibrant colour scheme, ensuring a cohesive and visually striking brand presence across both digital and print platforms.
Designing for a client who knows what good looks like
Designing a brand for a marketing company is the hardest version of the brief, because the client can name every shortcut. The logo and campaign were built on a clear strategic position first, so every decision could be justified on something other than taste — and the campaign assets were delivered as a system the agency could extend itself without the identity drifting.
Position first, design second is the order I work in on every project. The thinking side is marketing strategy; the execution is graphic design.