Animated Logo for Cosmetics Co
I designed this hand-drawn, type-based logo for Vier, a cosmetics company. The custom typography, created in Adobe Illustrator, reflects the brand's sophisticated and feminine identity. To further elevate its visual appeal, I animated the logo in After Effects, adding a dynamic and polished element to the final presentation.
A logo that had to move as well as sit still
Cosmetics is a category sold on video and social, so a logo that only works as a flat mark is half a logo. This one was drawn as a still first — legible on a small compact lid, clean in a single colour — then animated so it could open a video, close a reel and sit as a watermark without redrawing anything. The animation was handed over in the formats the team needed rather than a single file they could not reuse.
Identity, animation and the rules for using both come together in my graphic design work, and the assets are built so your social media can run on them for years.