Social Media

Social media management in Portsmouth that turns followers into customers.

Strategic social media marketing for Portsmouth and Hampshire businesses — planned, created and managed by one experienced marketer, not passed around a team.

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The problem most Hampshire businesses have with social media

You already know your business should be active on social media. The difficulty is finding the time to do it properly — so most businesses end up in one of two positions.

The first is a quiet account: a burst of activity a few months ago, then very little since. The second is a busy account that goes nowhere — regular posts, respectable numbers, but no measurable link to enquiries or sales.

When businesses look to an agency for help, they often find more of the same language on every website: "results-driven", "award-winning", "a full-service team of experts". It rarely explains what will actually be done, or who will be doing it.

Businesses in Portsmouth and Hampshire need something clearer: social media that is planned around real commercial goals, explained in plain English, and handled by the person doing the work.

The approach

A strategic approach, built around your goals

Effective social media starts with strategy, not scheduling.

Before anything is posted, I take time to understand your business, your customers and what a good result actually looks like for you — more enquiries, more bookings, more sales. From there I build a clear social media marketing strategy: the right platforms, the right messages, and a plan for how each one supports your wider marketing.

The result is activity with a purpose behind it, rather than posting for the sake of staying visible.

What's included

A complete social media marketing service

I work across Facebook, Instagram, LinkedIn, TikTok, X and Pinterest — but only the platforms that are right for your customers, never all of them for the sake of it.

Social media strategy and planning

Audience research, platform selection and a clear plan aligned to your business goals.

Content creation

Posts, reels, stories, graphics and short-form video, planned and produced to suit each platform and your brand.

Platform set-up and profile optimisation

Accounts properly built, branded and optimised, whether you are starting fresh or improving what exists.

Community management and customer response

Comments, messages and reviews handled promptly and in your voice.

Paid social advertising

Meta, LinkedIn and TikTok campaigns, planned, targeted and managed to reduce wasted spend and drive real results.

Analytics and reporting

Clear monthly reporting on what was done, what it delivered, and what happens next.

Audits and consultancy

An honest review of your current performance, with practical recommendations you can act on.

Training and support

Where you would rather build the skills in-house, I can train and guide your team.

The process

How I work — a clear, proven process

Deep Dive

I get to know your business, your customers and your numbers, and audit your current social media honestly.

Strategy

I set the platforms, messages and goals, and agree how success will be measured.

Create

I produce the content and set up any paid campaigns, built around your brand and audience.

Manage and engage

I post consistently, respond to your community, and keep everything running day to day.

Measure and improve

I report clearly each month and refine the approach based on what the results are telling us.

Ways to work together

Delivery that fits your business

Not every business needs the same level of support, so there are three straightforward ways to work together:

Fully managed

I take care of your social media from strategy through to posting, ads and reporting.

Done with you

I lead the strategy and the heavy lifting while your team stays closely involved.

Training and consultancy

I audit, advise and train your team to run social media confidently in-house.

Pricing

Simple, transparent pricing

Social media works best as part of your wider marketing — but if you would like it handled as a standalone service, I am happy to offer exactly that.

Everything is charged at my standard day rate of £350 a day. Set-up takes a full day: research and analysis of your business and audience, your strategy, your accounts set up properly, and a content plan. After that, ongoing management is usually half a day to a day a month — typically around eight posts a month across your key platforms — scaling up only if and when you want to do more.

No long contracts and no hidden fees. You will always know exactly what you are paying for — which is more than most agencies will tell you.

Day rate

£350

set-up and ongoing management, charged by the day

Social media that works with the rest of your marketing

Social media works best when it is not run in isolation. Too often it sits apart from everything else a business is doing, which is why it produces engagement but little else.

I run yours as one part of a single plan. Your posts, your paid ads, your email and your website all say the same thing and support one another, so your social media contributes to enquiries and sales rather than simply staying active.

I am based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond — with experience spanning events, hospitality, professional services, retail and technology. Working with someone local means I understand your market, I can meet you in person, and your content is written by someone who knows a Portsmouth audience from a national one.

Results

Real results, for real businesses

Clear, measurable results for real clients:

Driving Pro

Grew their social following by 5,000 with an 84% increase in brand awareness, through a considered mix of paid and organic activity.

International language school

Grew their following 800% across Instagram, Facebook and LinkedIn, driving a 30% rise in new student sign-ups.

Portsmouth Seafood Festival

Social and digital campaigning that helped deliver an 82% increase in footfall to Gunwharf Quays, alongside coverage in The Portsmouth News.

Paid social & search

Advertising that drove 35% of one client's total revenue — plus full campaigns from concept to completion across a wide range of sectors.

Selected work

Social campaigns

A selection from recent projects. For the full story behind the bigger campaigns, see the case studies.

Social media designs for a south coast music event

Animated social posts for the same event

Logo and social ad campaign for a barbershop

What you can expect

One point of contact. You work with me from strategy to delivery — no account managers, no handovers.

Full ownership. Every asset, account and piece of content belongs to you.

Clear reporting. Straightforward monthly updates on performance and next steps.

Honest advice and transparent pricing. My day rate is on the website, and I will always tell you if social media isn't your best next move.

FAQs

Social media marketing: your questions answered

How much does social media management cost for a small business?

UK agencies typically charge £500–£2,000 a month. I charge my day rate of £350. Set-up is one day — research, strategy, accounts built properly, a content plan. Ongoing management is usually half a day to a day a month, around eight posts across your key platforms, so £175–£350 a month. It scales up only if you want to do more.

How often should a small business post on social media?

Two to three times a week on one or two platforms, consistently, beats daily posting that fizzles after a month. For most Portsmouth and Hampshire SMEs, eight to twelve posts a month is realistic and effective. Consistency and a clear commercial goal matter far more than volume.

Which social media platforms should my business be on?

The ones your customers actually use — usually one or two, not all of them. B2B and professional services: LinkedIn first. Local consumer businesses, hospitality and retail: Facebook and Instagram. Younger consumer audiences: Instagram and TikTok. I'll tell you honestly which platforms are worth your time and which to ignore.

Is social media marketing worth it for a small business?

Yes, when it has a job to do — enquiries, bookings, footfall, trust before a sale. It's not worth it as posting for the sake of staying visible. The businesses I've worked with have grown followings by 5,000 and 800% respectively, but the number that matters is the 30% rise in sign-ups and the enquiries that came with it.

What is a social media marketing manager, and do I need one?

A social media manager plans your content, creates and schedules posts, runs any paid campaigns, replies to comments and messages, and reports results. If social media is eating your time or producing nothing measurable, you'd benefit from one. For most Hampshire SMEs, one experienced person a day a month is more cost-effective than hiring.

Can you train my team to run social media in-house?

Yes, and it's one of the three ways I work. I audit what you have, set the strategy, build the templates and content plan, then train whoever owns it in your team to run it confidently. Many clients start fully managed and move to in-house once the rhythm is established — that's the Handover, built in from the start.

Do you run paid social advertising as well as organic posts?

Yes. Meta, LinkedIn and TikTok campaigns, planned and targeted to reduce wasted spend. Paid and organic work best together: a small boost behind your strongest posts reaches people who'd never otherwise see them. Your ad budget always stays yours and separate from my fee.

Who manages social media for small businesses in Portsmouth?

I do, for businesses across Portsmouth, Hampshire and the South Coast, with experience in events, hospitality, professional services, retail and technology. Working with someone local means your content is written by someone who knows a Portsmouth audience from a national one and can meet you in person.

Let's get your social media working

Book a free, no-obligation social media review. In thirty minutes, I'll look at your accounts, understand what you want them to achieve, and tell you honestly whether social media is your best next step — and if it isn't, what is.