South Coast Music Event — Social Media Campaign
Campaign assets for a live music event on the South Coast. Static and animated posts built for platform performance. I've run social campaigns that delivered 5,000 new relevant followers and 84% brand awareness uplift — the creative decisions behind that kind of result aren't accidental.
Social campaign assets built for how platforms behave
Event promotion lives or dies in a fortnight, so the assets have to be right for each placement rather than one design resized six times. The campaign used static posts for reach and saves, animated cuts for the feed and stories, and a consistent typographic treatment so a lineup announcement and a last-few-tickets post clearly came from the same event. Everything was supplied in the aspect ratios each platform actually favours.
Design and scheduling as one job is how my social media work runs. If you are trying to work out a sustainable rhythm outside a campaign spike, how often a small business should post covers it honestly.
