● Blog
Straight talk on marketing.
Plain-English answers to the questions Hampshire businesses actually ask — no jargon fog, no “powerful strategic solutions”.
Featured
Hiring & strategy · 7 min
Marketing agency vs marketing consultant vs hiring in-house: which does your business need?
Three routes, three very different price tags — and the right answer depends on where your business actually is.
Agencies · 6 min
Why your agency’s monthly PDF isn’t marketing
A report is proof that time passed. It’s not proof that anything moved. Here’s what to ask for instead.
Hiring · 8 min
The £50k hire vs. one embedded marketer: honest maths
One salary buys one skillset you still have to manage. What the same budget buys the other way.
Strategy · 5 min
Most marketing solves the wrong problem beautifully
The problem you describe is rarely the one costing you money. How the deep dive finds the real one.
Strategy · 6 min
What does a marketing strategy actually look like for a small business?
Not a 40-page deck. The handful of decisions that actually steer where your money and hours go.
Budgets · 5 min
How much should a Hampshire SME spend on marketing?
Percent-of-revenue rules, what your competitors likely spend, and where the first pound should go.
Rates · 4 min
How do marketing consultants charge? A plain guide to day rates
Retainers, projects and day rates compared — and why I publish mine.
Rather just ask me directly?
Thirty minutes, no pitch. Tell me about your business and where it’s stuck.
or call me on 07927 527 646