Design, Web & Digital Marketing Tips | Cope Marketing Digital Blog

Design, Web & Digital Marketing Tips

Facebook Pixel Update & What You Need To Know

Have you recently received an email from Facebook about their Pixel update? Fear not we explain what this all means and what you may want to get your web developer to change to ensure your Facebook Pixel is tracking to its full capabilities.

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Grow Your Audience With Instagram Hashtags

FIND INSTAGRAM HASHTAGS TO ATTRACT FOLLOWERS You’re posting gorgeous photos on Instagram and you’re using scheduling software to make sure your branding is on point, but how do you find Instagram hashtags to use? If you’re already creating great shareable...

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Tik Tik : The New Social App In Town

Technically, Musical.ly is dead, and Vine has been rolling in its grave for years, now. But the spirit of seconds-long videos of tweens lip-syncing, Justin Bieber pretending to be funny, and endless, sometimes dangerous meme challenges lives on in...

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What Should My Website Include?

Every time a new person lands on your website, your business goes through a "job interview" of sorts. People are critiquing what they see in detail, establishing an opinion of you, and determining if it's worth getting to know you further, and most...

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Why you need a logo

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s...

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GDPR: What Is It And How Does it Impact My Business?

GDPR The Beginning The internet has dramatically changed the way we communicate and how we handle everyday tasks. We send emails, we share documents, we pay bills and we purchase goods by entering our personal details online without giving it a second...

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Marketing Your Restaurant

The competition among restaurants these days is fierce. In fact, statistically 8 out of 10 restaurants will fail within the first 18 months. Thats why its fundamental that you spend regular time each week marketing your restaurant. Are You… ✓ In touch with...

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Professional Custom Logo Design

It may be that you are looking for a professional custom logo design or it could be that your company has an established, easily recognisable logo and brand identity but is outdated, and needs a refresh. It is not unusual to see companies go through brand refreshes....

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Digital Marketing Annual Report

What a year we have had here at HelenCope.com. We have worked with some fabulous clients on some exciting projects, including website builds & redesigns, branding, social media strategies as well as SEO and PPC.  We are proud of what we have achieved this year and...

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HTML Christmas Email

‘Tis the season to be jolly, so why not show your customers how much you appreciate them by sending branded HTML Christmas Email Card? It can be hard to keep in touch with all your clients all of the time. That’s why businesses now choose to send their Christmas cards...

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2017 Marketing and PR Blunders

From posting personal content onto a company Facebook Page or sharing a unexpected "selfie" on your business Snap Chat, many people are fired for publishing things online all the time. But you cannot fire a company for making some serious media blunders - and this...

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Web Design And Web Development

Within 5 seconds of landing on your website you need to ask yourself these questions.. Can your visitors determine what your business is about? Is the layout clear and is it easy to navigate the site? Can they find what they are looking for? If you can confidently...

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Unsure What To Post On Your Business Facebook

Whether you're setting up a brand new Facebook Page for your business, or you just want to make the most of your existing one, it’s probably a smart move. It should be easy enough, right? Just upload a photo, add a couple of posts, and expect the leads and customers...

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What Is Email Marketing And How Does It Work?

Checking your emails is an integral part of the day for many businesses, so it's easy to see why it has always been such a popular medium for marketers, especially for B2B marketing. But what is email marketing and how does it work? In short email marketing has become...

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Why Your Business Should Be On Instagram

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give...

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The Influence Social Media has in purchasing

Social media started many years ago as a platform to catch up with friends, to engage in general chit chat and to see what your mums had for dinner (that's if you allow your mum to be your friend on facebook, a follower of instagram or a liker on twitter) Nowadays our...

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What influences a consumer in decision making

What drives consumers to choose a particular product over another?  This is a question which is often analysed by many in the marketing industry. It is said that the process in which we purchase is purely down to emotions and personal reasoning - is the product a need...

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Customer Retention in your Business

Did you know it costs 5x as much to obtain a new customer as it does to keep an existing one! A good rule in business is to retain customers and build a relationship with them in return for loyalty. You can do this multiple ways - I will explain, but first let me talk...

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How to get more followers on social media

Hopefully by now you will have taken your first steps into the wonderful world of social media. However we’re often asked how to get more followers on social media and were surprised that businesses are still struggling to grow their initial social following. Let us...

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Check out these great marketing books to read

A lot of our customers often ask us about great marketing books we recommend. So if you too have been wondering which marketing books we love and authors we follow, you’re going to love this article. Here is our list of great marketing books to read. Try and add a few...

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The Importance of Marketing Your Business

Hey, I’m Amy the latest member of the team, having just recently joined the marketing team I decided to demonstrate my knowledge with a series of blogs starting with The Importance of Marketing to Grow your Business & Profit Our customers often underestimate The...

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Diversity, more than a buzz word

The business landscape will look dramatically different in coming decades. By embracing people’s differences, we can spark innovation, better understand and serve our customers and gain competitive advantage.   For marketing agencies, this provides a huge opportunity...

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Website vs Social Media And Why You Need Both

I am often asked 'Why do I need a website when I can use social media to promote my business for free? Building a website can be costly once you add up all the fees for domains, hosting, designers, SEO, updates, maintenance, and more. Whereas you can set up social...

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What is SEO – Search Engine Optimisation?

Are you new to Search Engine Optimisation (SEO) or perhaps you're an established search marketer looking to polish up on your knowledge? SEO can have an exceptional rate of return compared to other types of marketing and promotion. SEO Hampshire has written this...

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Why companies are choosing to outsource to marketing experts

Does your company have a dynamic marketing team? If not you should consider an outsourced marketing approach. When launching a business, it’s critical to do what you are good at. If you’re great at creating a product, then focus on that. Let experts in their...

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Which Social Media Channel is right for your business?

Social media is incredible for business owners, but choosing the right social channel can be complicated. Do you need an Instagram profile? Should you get in on Snapchat and Periscope before they get too big? Should you have Facebook and Twitter, or should you just...

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Looking for a Marketing Agency in Portsmouth?

There’s a new girl in town... Portsmouth based marketing professional Helen Cope opens for business. In 2012 Helen founded Portsmouth marketing agency Create Click. Since 2015 she has consulted for ambitious brands across diverse sectors; providing support in creating...

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Google Adwords User Guide for businesses

Is your website ranking well on Google for the keywords that matter? If not your competitors may have an advantage over you already. But, what happens, if your website is not ranking within the first five results in Google, or even on the first page for your most...

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How to create a winning content marketing strategy.

Having a documented content strategy was big news in 2016. That being said, I am surprised when I meet with a company and find they haven't put pen to paper and documented their content marketing strategy. 
If you’ve been scraping by without a content strategy until...

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