International Language School — Ad & Print Campaign
Illustration, social media campaign, posters, and brochure for international student recruitment. The campaign delivered a 30% rise in new student sign-ups and grew the school's social media following by 800% across Instagram, Facebook, and LinkedIn.
A recruitment campaign, measured on sign-ups
Student recruitment is a marketing problem before it is a design problem: the audience is overseas, comparing several schools, and deciding largely on how legitimate and welcoming an institution looks. The illustration, posters, brochure and social campaign were built as one recruitment push rather than a set of separate assets, with the same visual language running from an Instagram post through to the printed prospectus a parent ends up holding.
The campaign delivered a 30% rise in new student sign-ups. That kind of result comes from the strategy being right before anything is designed — and from the social media and print work carrying the same message rather than competing.
