PPC Advertising
PPC advertising that turns clicks into customers.
Pay-per-click and paid social for Portsmouth and Hampshire businesses — run by one experienced marketer, so your budget goes on results, not wasted clicks.
The trouble with PPC for most Hampshire businesses
Most PPC advertising fails in the same way: budget poured into clicks that never convert. The ads run, the money goes, and no one can quite tell you what it brought back.
You know paid ads can bring in customers fast. The trouble is knowing whether yours are working — or quietly draining your budget. So it usually goes one of two ways. Either PPC feels like a black box: money goes to Google every month, but you can't see what it's actually delivering. Or you've handed it to an agency and found yourself with a dedicated account manager who relays your questions to a team of analysts you'll never meet.
Businesses in Portsmouth and Hampshire don't need thirty specialists and a layer of account management. You need one experienced person who builds your campaigns properly, watches every click, and tells you plainly what your budget is doing.
The approach
Your PPC specialist in Portsmouth and Hampshire
I'm a hands-on PPC specialist, not an agency queue.
I plan your campaigns, build them, and manage them day to day — the same person throughout — with a simple focus: turn your ad spend into enquiries and sales you can actually count.
Sixteen years across the whole marketing mix means your PPC isn't run in a silo either. It works alongside your website, your SEO and your social, so every pound pulls in the same direction.
What's included
Complete PPC management, built around results
Whether you need full PPC management, a one-off audit, or a campaign built from scratch, it's shaped around your goals and your budget.
PPC and Google Ads management
Search, Shopping and Performance Max campaigns built around high-intent searches.
Paid social
Facebook, Instagram, LinkedIn and TikTok ads that reach people before they search.
Microsoft Ads
Extra, often cheaper, reach beyond Google.
Keyword and audience research
Targeting the searches and people most likely to buy.
Landing pages built to convert
Because the best ad still fails if the page it lands on doesn't.
Budget and bid management
Tight control of spend, bids and cost-per-click, so nothing is wasted.
PPC audits and competitor analysis
A clear look at what's working, what's leaking budget, and what your competitors are doing.
Conversion tracking and reporting
Proper tracking from click to enquiry, and plain-English reports on what your money is returning.
The process
How I work — a clear, proven process
| 1 |
Deep Dive and audit |
I review your account (or your market), your goals and your competitors to see exactly where the opportunities and the wasted spend are. |
| 2 |
Strategy and keywords |
I build the plan: the right platforms, keywords, audiences and budget. |
| 3 |
Build |
I create the campaigns and the landing pages, with proper conversion tracking in place from day one. |
| 4 |
Launch and optimise |
I manage bids, targeting and creative day to day, scaling what works and cutting what doesn't. |
| 5 |
Measure and report |
I report clearly each month on cost per lead and return, and keep refining. |
Ways to work together
Delivery that fits your business
Not every business needs the same level of support, so there are three straightforward ways to work together:
Fully managed PPC
I run your paid advertising end to end, month to month.
Audit or one-off campaign
A health-check on your current spend, or a single campaign built and launched.
Strategy and consultancy
I build the plan and give you a roadmap your team can run with.
Pricing
Simple, transparent pricing
PPC works two ways: as part of your monthly marketing, or as a standalone service — whichever suits your business best.
There are two parts to the cost: your ad budget, which you set and which always stays yours, and a clear management fee for running it. I keep the two completely separate, publish my day rate, and focus on cost per lead rather than clicks — so you always know exactly what you're spending and what it's bringing back. No hidden fees, no taking a mystery cut of your budget.
a day — your ad budget always stays yours
PPC that works with the rest of your marketing
Paid ads work hardest when they're not run in isolation. PPC and SEO working together capture both the demand you're paying for and the demand you're earning; ads that match your website convert far better than ones that don't.
I run yours as one part of a single plan. Your SEO, your social media and your website all support your paid campaigns and are supported by them — so your budget stretches further and every click has somewhere good to land.
I'm based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond. If you've been looking for a PPC agency in Portsmouth but want someone who actually runs your ads personally, that's me — a local marketer who understands your market and can sit down with you, not a distant team and a monthly retainer.
Results
Real results, for real businesses
Clear, measurable results for real clients:
UAVAir |
PPC and paid social campaigns that drove 35% of total company revenue. |
Driving Pro |
A paid and organic mix that grew their following by 5,000 and lifted brand awareness 84%. |
Budgets managed |
Ad budgets across Google and social, always focused on cost per lead and return — never clicks for the sake of clicks. |
Sixteen years |
Running paid campaigns for everything from B2B technology to local and consumer brands. |
What you can expect
One point of contact. The specialist who plans your ads is the one who runs them — no account managers, no handovers.
Your budget stays yours. A clear, separate management fee, and no hidden cut of your ad spend.
Cost per lead, not vanity clicks. Every campaign judged on what it actually brings in.
Honest advice and transparent pricing. My day rate is on the website, and I'll tell you plainly if PPC isn't your best next move.
FAQs
PPC: your questions answered
What does PPC stand for, and what is PPC in marketing?
PPC stands for pay-per-click. It's online advertising where you only pay when someone actually clicks your ad — on Google, Facebook, LinkedIn and more. In marketing, it's the fastest way to get in front of people who are already looking for what you do, while controlling exactly who sees you and how much you spend.
What is a PPC campaign?
A PPC campaign is a set of paid ads built around a goal — more enquiries, sales or calls — aimed at a specific audience and set of search terms. A good campaign puts the right message in front of the right person, sends them to a landing page built to convert, and is watched closely so your budget goes on clicks that turn into customers.
What is a PPC specialist?
A PPC specialist plans, builds and manages your paid ad campaigns — the keywords, targeting, bids, landing pages and tracking — and keeps optimising them so you get more for your money. With me, the specialist who plans your ads is the same person who runs them day to day, not an account manager passing your budget to a team you'll never meet.
How does PPC work?
You bid to show your ad when someone searches for, or matches, what you offer, and you pay only when they click. The more relevant your ad and landing page, the less you pay and the more you convert. The skill is in the detail — the right keywords, tight targeting, good landing pages and constant tuning — which turns PPC from a money pit into a reliable source of leads.
How much does PPC cost?
Two things make up the cost: your ad budget, which you set and which stays yours, and a management fee for running it. I keep the two clearly separate, publish my day rate, and focus on cost per lead rather than vanity clicks — so every pound works as hard as possible, and you always know exactly what you’re spending and what it’s bringing back.
Let's stop wasting your ad budget
Book a free, no-obligation PPC review. In thirty minutes, I'll look at your ads (or your market), find where budget is being wasted, and tell you honestly where the biggest wins are — whether you work with me or not.