SEO
SEO that gets you found by people ready to buy.
Search engine optimisation for Portsmouth and Hampshire businesses — technical, local and content SEO handled by one experienced marketer, so you show up when your customers are looking.
The trouble with SEO for most Hampshire businesses
You know most customers start with a search. The trouble is that if you're not on the first page — of Google, and increasingly of AI assistants — you may as well not exist.
So it usually goes one of two ways. Either SEO never really gets started: a website that looks fine but was built with no thought for search, quietly invisible. Or you've paid a monthly SEO retainer for a year, received reports full of jargon, and still can't point to a single enquiry it brought in.
The industry doesn’t help itself — "authority building", "algorithmic alignment", "cutting-edge link strategies". It rarely explains the simple truth: what will be done, and how it will win you customers.
SEO doesn't need to be a black box. It needs your website built properly, content that answers what your customers actually search, and someone who reports plainly on what's moving — in Portsmouth, Hampshire and beyond.
The approach
SEO built around your customers, not the algorithm
Good SEO starts with what your customers search, not with tricks.
Before anything is optimised, I work out what your customers actually type — and increasingly, what they ask AI assistants — when they need what you do. From there I fix the technical foundations, shape your pages around those searches, and build the content that earns rankings.
No gaming the system, no shortcuts that get you penalised. Just a website that search engines can understand and customers can find.
What's included
A complete SEO service
Whether you need a one-off audit, a fix-up of your existing site, or ongoing SEO month to month, it's built around what your business actually needs.
SEO audits
An honest, plain-English review of exactly why you rank where you do.
Technical SEO
Site speed, structure and the under-the-bonnet fixes search engines demand.
Local SEO
Google Business Profile, local rankings and reviews, so nearby customers find you first.
Keyword and competitor research
The searches worth winning, and what it will take to win them.
On-page optimisation
Pages shaped around the right terms, without reading like a robot wrote them.
SEO content
Articles and pages written to be found — by Google and AI search.
AI search optimisation
Making sure ChatGPT, Gemini and AI Overviews surface your business too.
Reporting and tracking
Clear monthly reports on rankings, visitors and — most importantly — enquiries.
The process
How I work — a clear, proven process
| 1 |
Audit and Deep Dive |
I review your site, your rankings and your competitors, and find exactly what’s holding you back. |
| 2 |
Strategy and keywords |
I set the searches we’re going after and the plan to win them. |
| 3 |
Fix the foundations |
I sort the technical issues — speed, structure, mobile — so the site can rank at all. |
| 4 |
Optimise and create |
I shape your pages and write the content that earns rankings. |
| 5 |
Measure and improve |
I report plainly each month and keep building on what’s working. |
Ways to work together
Delivery that fits your business
Not every business needs the same level of support, so there are three straightforward ways to work together:
Fully managed SEO
I run your SEO end to end, month to month.
One-off audit and fix
A full audit and the priority fixes, done as a single project.
Consultancy
I build the plan and give you a roadmap your team can run with.
Pricing
Simple, transparent pricing
SEO works two ways: as part of your monthly marketing, or as a standalone service — whichever suits your business best.
As a standalone service, it starts with an audit and strategy in your first month, then ongoing work scaled to your goals. SEO is a compounding investment — the work keeps paying back long after it's done — and with my day rate published on the website, you always know exactly what you're paying for. No long contracts, no jargon-filled reports.
a day — published on the website
SEO that works with the rest of your marketing
SEO works hardest when it's not run in isolation. Content written without search in mind gets no readers; ads pointed at slow pages waste budget; a website rebuilt without an SEO migration loses years of rankings overnight.
I run yours as one part of a single plan. Your content, your website, your PPC and your social all feed your search visibility and benefit from it — so every piece of marketing compounds instead of competing.
I'm based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond. For local businesses, local SEO is often the fastest win there is — and it helps to work with someone who actually knows the area, not an agency optimising Portsmouth pages from the other end of the country.
Results
Real results, for real businesses
Clear, measurable results for real clients:
Organic strategy |
An organic content and SEO campaign that grew search visibility 300% and won first-page rankings for every key term. |
The Clinical Academy |
A site rebuilt for search that lifted rankings 250% and click-through rate 45%, driving a 38% rise in course sales. |
SEO-ready builds |
Every website I design and build ships with SEO baked in from day one — structure, speed and content. |
Sixteen years |
Winning rankings across sectors from B2B technology and training to local and consumer businesses. |
What you can expect
One point of contact. The person who plans your SEO is the one doing it — no account managers.
Plain-English reporting. Rankings, visitors and enquiries — not a jargon fog.
No dodgy shortcuts. Only work that builds lasting rankings, never tricks that risk a penalty.
Honest advice and transparent pricing. My day rate is on the website, and I'll tell you plainly if SEO isn't your fastest win.
FAQs
SEO: your questions answered
What is SEO?
SEO — search engine optimisation — is making your website easy for search engines to find, understand and recommend, so you appear when customers search for what you do. It covers the technical health of your site, the words on your pages, and your reputation across the web. Done well, it brings in a steady stream of customers you don't have to pay per click for.
How long does SEO take to work?
Honest answer: months, not days. Quick technical fixes and local SEO can move the needle in weeks, but competitive rankings are usually a three-to-six-month build. That’s also why it’s worth it — unlike ads, the results compound and keep working after the work is done. Anyone promising page one in a fortnight is someone to avoid.
What is local SEO?
Local SEO is making sure you show up when someone nearby searches — “plumber Portsmouth”, “accountant near me”. It centres on your Google Business Profile, reviews, and location pages on your site. For most Hampshire businesses it's the fastest, highest-value SEO win available.
Do AI assistants change SEO?
Yes — more people now ask ChatGPT, Gemini and Google’s AI Overviews instead of scrolling results. The good news: the same things that win traditional rankings — clear structure, genuinely useful content, a trustworthy site — are what get you cited by AI. I build for both from the start.
How much does SEO cost?
It depends on your market and how fast you want to move. It works as a one-off audit and fix, or as ongoing monthly work, with my day rate of £350 published on the website. You'll always get a clear quote up front — and a straight answer if your budget would work harder somewhere else first.
Let's get you found
Book a free, no-obligation SEO review. In thirty minutes, I'll look at your site and your rankings, and tell you honestly what's holding you back and where the fastest wins are — whether you work with me or not.