Copywriting
Copywriting that gets read — and gets results.
Professional copywriting services for Portsmouth and Hampshire businesses — websites, blogs, emails and more, written by one experienced marketer who understands both words and what sells.
The trouble with copy for most Hampshire businesses
You know the words on your website and in your marketing matter. The trouble is finding the time to write them well — and knowing whether they're actually working.
So most businesses end up in one of two places. Either the copy is written in a rush, by whoever's free, and it reads like it: vague, wordy, and not really selling anything. Or it's been left untouched for years, quietly letting good customers slip away.
The copywriters you find often talk in riddles — "captivating narratives", "powerful strategic solutions" — without ever showing you plain, persuasive words that win business.
Copywriting doesn't need to be clever for its own sake. It needs to say the right thing, in your voice, to the right person — and turn readers in Portsmouth, Hampshire and beyond into enquiries.
The approach
Copy built around your customers, not clever for its own sake
Good copywriting starts with understanding, not a blank page.
Before I write a word, I take a proper brief: what you do, who your customers are, and what you need the words to achieve. I get your tone and message right first time, so the copy sounds like you and speaks directly to the people you want to reach.
The result is writing with a job to do — clear, persuasive, and built to be read, found and acted on.
What's included
A complete copywriting service
From a single tagline to a full website — and, where you need it, specialist areas such as financial services or technical copy.
Website copy
Clear, persuasive pages that turn visitors into enquiries.
SEO copywriting
Writing built around the words your customers search, so Google and AI assistants find you.
Blog and article writing
Useful, well-written pieces that build trust and bring people in.
B2B and technical copywriting
Complex products and services explained in plain, human English.
Social media copy
Captions and posts that sound like you and earn engagement.
Email and newsletter copy
Messages people actually open, read and act on.
Brochures, adverts and print
Brochures, flyers, press releases, slogans and taglines.
Copyediting and proofreading
A sharp second pair of eyes on copy you've already written.
The process
How I work — a clear, proven process
| 1 |
Brief and Deep Dive |
I get to know your business, your customers and exactly what the copy needs to achieve. |
| 2 |
Research and plan |
I research your audience and the right words, and agree the tone, structure and message. |
| 3 |
Write |
I write a first draft built to be read, found and acted on. |
| 4 |
Refine |
I fine-tune it with you until it's exactly right — no precious egos, just better words. |
| 5 |
Deliver |
I hand over ready-to-use copy, and where it's web or blog work, keep an eye on how it performs. |
Ways to work together
Delivery that fits your business
Not every business needs the same level of support, so there are three straightforward ways to work together:
Ongoing copy
I become your go-to writer, producing copy across your marketing month to month.
Project by project
A website, a brochure, a campaign — written as a one-off when you need it.
Copyedit and consultancy
I sharpen and advise on copy you've already written.
Pricing
Simple, transparent pricing
Copywriting works two ways: as part of your monthly marketing, or as a standalone service — whichever suits your business best.
As a standalone service, I price either per project or per day, and you'll always get a clear quote before any work begins, with my day rate published on the website. No long contracts, no hidden fees, and no paying for words you didn't agree to.
a day — or a clear per-project quote
Copy that works with the rest of your marketing
Words work harder when they're not written in isolation. A great web page that isn't built for search, or an email that doesn't match your website, only does half a job.
I write yours as one part of a single plan. Your website, your SEO, your social media and your email all say the same thing, in the same voice — so every word pulls in the same direction and actually contributes to enquiries and sales.
I'm based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond. Working with a local copywriter means your words are written by someone who understands your market and can sit down with you to get them right — not a stranger churning out copy who's never met you or your customers.
Results
Real results, for real businesses
Clear, measurable results for real clients:
The Clinical Academy |
Website and blog copy written for search that lifted rankings 250% and click-through rate 45%, driving a 38% rise in course sales. |
UAVAir |
White papers, email campaigns and a video learning portal, as part of a strategy that grew search visibility 300%. |
Windracers |
The full written toolkit: brand book, product brochures, whitepapers and sales decks used across their global communications. |
Sixteen years |
Writing for everything from aerospace and B2B technology to charities and consumer brands. |
What you can expect
One point of contact. You work with me from brief to final draft — no account managers, no handovers.
Full ownership. Every word I write belongs to you.
Your voice, not mine. Copy that sounds like your business, never generic filler.
Honest advice and transparent pricing. A clear quote up front, and I'll always tell you if fewer words would do the job better.
FAQs
Copywriting: your questions answered
What is copywriting?
Copywriting is writing words designed to get a result — usually to persuade someone to buy, enquire or take the next step. It's the writing on your website, your ads, your emails and your brochures. Good copywriting says the right thing, in your voice, to the right person, so your marketing works rather than just filling space.
What does a copywriter do?
A copywriter writes the words that sell and explain your business — websites, landing pages, blogs, emails, adverts and brochures. A good one takes time to understand your business and your customers first, gets the tone and message right, and writes copy built to be read, found and acted on. In short, I turn what you do into words that win you work.
What's the difference between copywriting and content writing?
Copywriting is written to persuade — the words that get someone to buy or enquire, like your homepage or a sales email. Content writing is written to help and inform — like a blog or guide that builds trust over time. Most businesses need both, and I write both. If you're unsure which you need, I'll help you work it out.
What is SEO copywriting, and do I need it?
SEO copywriting reads naturally for people but is also built around the words your customers actually search, so Google and AI assistants can find it. If you want your website or blog to bring in visitors on its own, then yes — you need it. All my web and blog copy is written with this in mind.
How much does copywriting cost?
It depends on the job — a single web page is very different from a full website or an ongoing blog. I price either per project or per day, and you'll always get a clear quote before any work begins, with my day rate published on the website. No surprises, and no paying for words you didn't agree to.
Let's get your words working
Book a free, no-obligation copy review. In thirty minutes, I'll look at what you've got, understand what you want it to do, and tell you honestly where better words would win you more business.