Social Media
Social media management that turns followers into customers.
Strategic social media marketing for Portsmouth and Hampshire businesses — planned, created and managed by one experienced marketer, not passed around a team.
The problem most Hampshire businesses have with social media
You already know your business should be active on social media. The difficulty is finding the time to do it properly — so most businesses end up in one of two positions.
The first is a quiet account: a burst of activity a few months ago, then very little since. The second is a busy account that goes nowhere — regular posts, respectable numbers, but no measurable link to enquiries or sales.
When businesses look to an agency for help, they often find more of the same language on every website: "results-driven", "award-winning", "a full-service team of experts". It rarely explains what will actually be done, or who will be doing it.
Businesses in Portsmouth and Hampshire need something clearer: social media that is planned around real commercial goals, explained in plain English, and handled by the person doing the work.
The approach
A strategic approach, built around your goals
Effective social media starts with strategy, not scheduling.
Before anything is posted, I take time to understand your business, your customers and what a good result actually looks like for you — more enquiries, more bookings, more sales. From there I build a clear social media marketing strategy: the right platforms, the right messages, and a plan for how each one supports your wider marketing.
The result is activity with a purpose behind it, rather than posting for the sake of staying visible.
What's included
A complete social media marketing service
I work across Facebook, Instagram, LinkedIn, TikTok, X and Pinterest — but only the platforms that are right for your customers, never all of them for the sake of it.
Social media strategy and planning
Audience research, platform selection and a clear plan aligned to your business goals.
Content creation
Posts, reels, stories, graphics and short-form video, planned and produced to suit each platform and your brand.
Platform set-up and profile optimisation
Accounts properly built, branded and optimised, whether you are starting fresh or improving what exists.
Community management and customer response
Comments, messages and reviews handled promptly and in your voice.
Paid social advertising
Meta, LinkedIn and TikTok campaigns, planned, targeted and managed to reduce wasted spend and drive real results.
Analytics and reporting
Clear monthly reporting on what was done, what it delivered, and what happens next.
Audits and consultancy
An honest review of your current performance, with practical recommendations you can act on.
Training and support
Where you would rather build the skills in-house, I can train and guide your team.
The process
How I work — a clear, proven process
| 1 |
Deep Dive |
I get to know your business, your customers and your numbers, and audit your current social media honestly. |
| 2 |
Strategy |
I set the platforms, messages and goals, and agree how success will be measured. |
| 3 |
Create |
I produce the content and set up any paid campaigns, built around your brand and audience. |
| 4 |
Manage and engage |
I post consistently, respond to your community, and keep everything running day to day. |
| 5 |
Measure and improve |
I report clearly each month and refine the approach based on what the results are telling us. |
Ways to work together
Delivery that fits your business
Not every business needs the same level of support, so there are three straightforward ways to work together:
Fully managed
I take care of your social media from strategy through to posting, ads and reporting.
Done with you
I lead the strategy and the heavy lifting while your team stays closely involved.
Training and consultancy
I audit, advise and train your team to run social media confidently in-house.
Pricing
Simple, transparent pricing
Social media works best as part of your wider marketing — but if you would like it handled as a standalone service, I am happy to offer exactly that.
Your first month is £350, which covers a full one-day set-up: research and analysis of your business and audience, your strategy, your accounts set up properly, and a content plan. After that, ongoing management is from £200 a month — typically around eight posts a month across your key platforms — scaling up only if and when you want to do more.
No long contracts and no hidden fees. You will always know exactly what you are paying for — which is more than most agencies will tell you.
then from £200 a month ongoing
Social media that works with the rest of your marketing
Social media works best when it is not run in isolation. Too often it sits apart from everything else a business is doing, which is why it produces engagement but little else.
I run yours as one part of a single plan. Your posts, your paid ads, your email and your website all say the same thing and support one another, so your social media contributes to enquiries and sales rather than simply staying active.
I am based in Portsmouth and work with businesses across Hampshire and the South Coast — Southampton, Fareham, Gosport, Havant, Chichester and beyond — with experience spanning events, hospitality, professional services, retail and technology. Working with someone local means I understand your market, I can meet you in person, and your content is written by someone who knows a Portsmouth audience from a national one.
Results
Real results, for real businesses
Clear, measurable results for real clients:
Driving Pro |
Grew their social following by 5,000 with an 84% increase in brand awareness, through a considered mix of paid and organic activity. |
International language school |
Grew their following 800% across Instagram, Facebook and LinkedIn, driving a 30% rise in new student sign-ups. |
Portsmouth Seafood Festival |
Social and digital campaigning that helped deliver an 82% increase in footfall to Gunwharf Quays, alongside coverage in The Portsmouth News. |
Paid social & search |
Advertising that drove 35% of one client's total revenue — plus full campaigns from concept to completion across a wide range of sectors. |
What you can expect
One point of contact. You work with me from strategy to delivery — no account managers, no handovers.
Full ownership. Every asset, account and piece of content belongs to you.
Clear reporting. Straightforward monthly updates on performance and next steps.
Honest advice and transparent pricing. My day rate is on the website, and I will always tell you if social media isn't your best next move.
FAQs
Social media marketing: your questions answered
What is social media marketing?
Social media marketing is using platforms such as Facebook, Instagram, LinkedIn and TikTok to reach the right people and turn them into customers. Done well, it builds awareness, trust and enquiries. For most Portsmouth and Hampshire businesses, that means appearing consistently where your customers already are, with content that genuinely reflects your business.
How does social media marketing work?
It begins with a plan rather than a post. You establish who your customers are, where they spend their time online, and what they need in order to trust you. From there you create content that speaks to them, support the strongest posts with a little paid budget, respond to those who get in touch, and review what is working so you can do more of it. Consistency and a clear commercial goal are what separate social media that performs from social media that simply stays busy.
What are the benefits of social media marketing for a small business?
It keeps your business front of mind, generates warm enquiries, and gives a smaller business an affordable way to compete with larger ones. You reach the people most likely to buy from you, in your own area, without a significant budget — and you can measure what is working and adjust quickly.
What is a social media marketing manager, and do I need one?
A social media marketing manager plans your content, creates and schedules your posts, manages any paid advertising, responds to comments and messages, and reports on the results. For many Hampshire SMEs, handing this to one experienced person is more cost-effective and less demanding than hiring in-house or fitting it around an already full day. If social media is taking up your time or delivering little, it is usually a sign you would benefit from one.
How much does social media marketing cost?
Your first month is £350, which covers a one-day set-up — research and analysis, strategy, accounts and a content plan. After that, ongoing management is from £200 a month, typically around eight posts a month. It scales with how much you want to do, works out considerably more affordable than a full-time hire, and everything is priced up front, so there are no surprises.
Let's get your social media working
Book a free, no-obligation social media review. In thirty minutes, I'll look at your accounts, understand what you want them to achieve, and tell you honestly whether social media is your best next step — and if it isn't, what is.