Food App — Logo, UX/UI & Brand Campaign
Hand-drawn vector logo, full UX/UI across all app screens (designed in Photoshop, handed over dev-ready), and an integrated brand campaign across digital and print. Modern palette, illustrated characters, a visual language the brand can own.
Brand and interface designed as one thing
An app is a brand experience before it is a product, so designing the identity and the screens separately tends to produce two companies. This project covered a hand-drawn vector logo, the full UX and UI across every screen, and an integrated campaign to launch it — with the interface handed over development-ready so nothing was reinterpreted in build. The campaign then used the same illustration language as the app itself.
Brand, interface and launch from one person is the same model as my web design work, and the campaign side sits in marketing strategy. Handing screens over development-ready also saves the client the most expensive part of an app build, which is a developer interpreting a static mockup and a designer redrawing it afterwards. Getting that handover right is usually worth more than any single screen in the set.
