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What should a small business spend on Google Ads? How to set a budget you can defend

What should a small business spend on Google Ads? How to set a budget you can defend

by hcope | Aug 13, 2026 | Pay Per Click

“How much should we spend on Google Ads?” The usual answer is “start with £500 a month and see”. Which is how businesses end up nine months in, £4,500 down, with a handful of enquiries and no idea whether that’s good. There is a better...

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