Ninety Nine — Brand Identity & Logo Design

For Ninety Nine, a touring company transitioning from lighting services into broader production management, I developed a refreshed brand identity to reflect this shift in focus.

The project centred on designing a new logo system and supporting brand assets that communicate a more versatile, production-led direction. Alongside the logo design, I created a comprehensive brand guidelines document outlining colour palette, typography, and usage rules to ensure consistency across all applications.

To bring the identity into real-world use, the project also included the production and delivery of branded stickers, T-shirts, and business cards, helping establish a tangible and cohesive brand presence.

The result is a flexible identity system that supports the company’s evolution while providing a clear visual framework for use across digital, print, and touring environments.

“Working with Helen to design a new business logo for me was an absolute pleasure. We started with a meeting and then a mood board to visualise what I had in mind, and Helen absolutely understood what I was looking for. It's brilliant to work with someone who listens to you as a client, offers new suggestions/ideas, and has excellent communication throughout the process. The brief was smart and professional, and through a phew variations and colour pallets, the design was finalised. I can't recommend Helen enough for a reliable, polite, professional service.

— James Gardner | Touring Lighting Technician