The brief
A serious brand for serious aircraft
Windracers builds autonomous cargo aircraft used for humanitarian and logistics missions worldwide. The brand had to match the engineering: credible to aviation regulators and partners, clear to the public, and consistent across every country it operates in.
Windracers — the full brand identity from scratch as sole designer: brand guidelines, exhibition stands, brochures, whitepapers, sales decks and UAV wraps — used across the UK, US and Norway.
What I did
Every asset, one pair of hands
I revised and established the full brand identity: a comprehensive brand book covering typography, colour, imagery, tone of voice and messaging — then rolled it out across everything the company touches, from whitepapers to the aircraft themselves.
Deliverables
Brand book
Typography, colour, imagery, tone of voice, messaging and values — one framework for every partner.
Exhibition stands
Large-format graphics and event collateral for international events across sectors.
Brochures & whitepapers
Platform and service brochures, adverts and technical whitepapers.
Sales decks
A flexible presentation framework — engaging decks, quickly, to a high standard.
UAV wraps
Wrap designs for aircraft flying in the UK, US and Norway.
Internal brand
Screensavers for desktop, iPad and mobile, plus standardised staff email signatures.
“
Helen was key to revising and establishing our brand identity. She created a revised brand book, product documents, brochures, UAV wrap designs and the backdrop for our first major public event. Collaborative and never precious about her ideas, she delivered the work efficiently and with high quality. — Stephen Krajewski, Marketing Director, Windracers
— Stephen Krajewski, Marketing Director, Windracers
Want a brand built like this?
Thirty minutes, no pitch. Tell me about your business and where it’s stuck.