Streetwear Logo Design
Illustrated and vectorised logo for Hare Clothing. The design features a stylised hare character positioned alongside bold, clean typography. Set in striking green and paired with a vibrant yellow, the colour combination is designed to be eye-catching and memorable.
Illustrated marks for a streetwear label
Streetwear identities have to survive being enlarged across a garment and shrunk into a woven label, often in the same week. These illustrated logos were drawn with that range built in — enough line detail to reward a close look on a print, enough structure to stay readable embroidered or at thumbnail size on a product listing.
Illustration, identity and production-ready artwork come as one piece of work. It is the same approach as any brand identity project, and it feeds directly into how the brand looks on social media. Streetwear also lives or dies on consistency across drops, so the marks were supplied as a family with clear rules for which one goes where. A label that looks different every season never builds recognition, however good each individual piece is.