Barber Logo & Ad Campaign Design
For a London-based barbershop, I created a bespoke hand-drawn logo, which was then vectorised for flexibility across various branding materials. The design captures the shop's authentic yet contemporary aesthetic, ensuring it resonates with its target audience. In addition to the logo, I developed a cohesive social media ad campaign, optimising the brand’s visual identity for maximum engagement across digital platforms. This project seamlessly combined traditional craftsmanship with modern design techniques to elevate the barbershop’s presence and appeal.
A local identity that works on the window and the ad
A barber shop competes on a street, so the identity has to function as signage first: legible from across the road, strong in one colour on glass, and recognisable in a small local advert. The logo was designed against those constraints, then extended into an ad campaign that used the same marks rather than inventing a second look for print.
Local businesses usually need the identity and the advertising to come from the same place. That is graphic design and paid advertising run as one plan rather than two suppliers — and local SEO is what gets the same shop found online.