Ninety Nine — Brand Identity & Logo Design
For Ninety Nine, a touring company transitioning from lighting services into broader production management, I developed a refreshed brand identity to reflect this shift in focus.
The project centred on designing a new logo system and supporting brand assets that communicate a more versatile, production-led direction. Alongside the logo design, I created a comprehensive brand guidelines document outlining colour palette, typography, and usage rules to ensure consistency across all applications.
To bring the identity into real-world use, the project also included the production and delivery of branded stickers, T-shirts, and business cards, helping establish a tangible and cohesive brand presence.
The result is a flexible identity system that supports the company’s evolution while providing a clear visual framework for use across digital, print, and touring environments.
